We’re all in the relationship business, right? From the moment the first direct mail fundraisers sent out letters, the goals were to obtain a measurable response, create revenue, and hopefully, to establish relationships which would remain profitable over time.

As technology has improved over the years, so have our methods. The latest technology to drive our industry is the Internet. While direct mail is still the mainstay of most programs, online giving is gaining ground… fast. The median rate of growth in funds raised online is 27%, according to a 2007 eCRM Nonprofit Benchmarking Index Study.

Multiple studies suggest that online donors tend to be younger than mail donors – and that a significant number will continue to give through other channels as well. Multi-channel donors have higher revenue per donor and higher retention rates than single-channel donors.

THE PROBLEM

With this new technology helping us to expand donor relationships, what could go wrong? Aside from the economy, a big problem for nonprofits today is making sense of several disparate communication streams and data sources.

Many nonprofits are conducting multi-channel fundraising, but most are not coordinating their efforts to optimize performance. Often, the direct mail database does not talk to the online database, which is separate from the special event donor database, telemarketing data, etc. Large NPO’s have the added problem of coordinating national data with that of field offices, chapters or affiliates.

THE SOLUTION: DAVINCI PALETTE

DaVinci Direct, a full-service agency known for creative direct response fundraising, has teamed up with Waltham, MA-based ClickSquared to create DaVinci Palette, powered by a comprehensive software solution for interactive, multi-channel marketing.

DaVinci Palette blends the art of award-winning creative with the science of the latest relationship management technology. We’ll help you customize and coordinate the way you interact with all of your constituencies: direct mail donors, prospects, online givers, advocates, volunteers, special event participants, planned giving prospects, major donors, and more.

The result? You execute personalized, relevant and timely communications delivered when, where and how your donors want them.

BETTER TARGETING,BETTER RESPONSE

It all comes back to that fundamental issue: the relationship. With DaVinci Palette, you can manage each individual relationship to maximize response. DaVinci Palette provides the infrastructure you need to realize the full value of the e-channel, attract younger donors and interact with them through their channels of choice. You can conduct highly versioned, data-driven, “trigger/behavior based” e-campaigns. Palette is the tool that combines the best creative and technology to allow you to do all of the things you should be doing in this integrated media world.

HERE’S WHAT YOU’LL BE ABLE TO DO

• Maintain a consolidated database of all constituent activity, across all channels and program areas – integrating data now housed in several disparate systems

• Create, execute and manage multi-channel fundraising campaigns

• Enable Web 2.0 capabilities such as content sharing, survey management and donor preference centers

• Deliver more complete and accurate strategic file analysis, over the Web, and connected to your database

• Facilitate integrated media fundraising strategy and planning

• Drive traffic to your website, special events pages, monthly giving offers, major donor societies, planned giving offers, etc.

• Attract younger donors by leveraging the latest e-channels: Web, email, and text messaging

Perhaps best of all, the added value of DaVinci Palette comes without any disruption of your current infrastructure. The solution is fed from your existing operational systems – so there will be no interruption to your programs.

DaVinci Palette will allow you to take advantage of the latest knowledge in the science of fundraising – while creating artful messaging and in-depth analysis. As Leonardo himself said, “The noblest pleasure is the joy of understanding.”

Tags: Davinci, direct mail campaigns, donor communications, fundraising, Multi media, non profits, online giving

This entry was posted on Tuesday, December 22nd, 2009 at 11:27 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.