HURRICANE KATRINA slammed into the Gulf Coast  with all the fury that was predicted. Entire communities, including most of New Orleans, were swallowed by the surging torrent. Along with the heartbreak of shattered families and horrible loss of life came dire long-term economic consequences.

Then, hot on the heels of Katrina, came Rita. The Category 3 storm did not cause the same massive loss of life, but left the region with billions of dollars of additional damage.

As always in time of disaster, Americans responded generously – and continue to respond – not only with money, but also by opening their hearts, homes and communities to those who had suddenly become homeless.

Our best hope is that communities can be rebuilt, individuals and families can recover in mind, body and spirit – and that some good can come of the shortcomings in disaster preparedness that were brought to light.

At the end of it all – indeed, in the midst it all – comes the inevitable question: How will these massive national disasters affect my own fundraising program? (more…)