Boston Symphony Orchestra — Membership Renewal
DaVinci created a membership renewal series for each of their three distinct brands: BSO, the Boston Pops and Tanglewood. Each series consists of four rotating outer envelopes and five variable laser letters, which are sent to members starting in month 10 of their membership.
Unique design for each series reflects the brand and member audience. The letters speak to the philanthropic importance of renewing their support, and use variable copy to tailor the benefits messaging to each member to stimulate upgrades. Our approach has produced a 7% increase in total gross revenue, and we continue to create new membership renewal and acquisition concepts for the BSO.