As fundraisers, we know the power of a Challenge Match campaign, especially when paired with the holiday giving season. It’s exactly for this reason that we developed a 2017 Holiday Challenge Match campaign for UPMC Hillman Cancer Center.

This renewal package, which included a custom “2X the Research & Hope” logo, encourages donors to double the healing power of their gift by demonstrating how UPMC’s cutting-edge cancer research brings us one step closer to a cure.  The Peace Dove bounce back card offers donors an additional touchpoint, by giving them the opportunity send add a personal message of hope for people with cancer.