Breakthrough creative. Everyone wants it. Few achieve it. Those who do achieve their breakthroughs through a strong commitment to testing. The DaVinci Direct team presented “Direct Hits – and Misses!” at the New England Direct Marketing Association’s “5 D’s of Direct Marketing” event in Burlington, MA on September 27, 2017. In this interesting presentation, we explored creative tests and techniques that are working for non-profits like yours. These revealing tests of offer, format, copy, design – and more – could help inspire your next creative breakthrough! Download “Direct Hits” here.
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