At the Bridge Conference on August 2, 2018, DaVinci President/Chief Creative Officer Steve Maggio presented a creative session called “Love Stories” with two esteemed colleagues. In this informative session, Steve Maggio joined Bonnie Meyer, EVP/Chief Creative Officer of Meyer Partners and Kirk Schroeder, Annual Fund Director of The Salvation Army/Massachusetts to explore the elements of effective storytelling. The panel showed several creative samples in a wide variety of nonprofit categories. Steve’s examples from DaVinci Clients are available as a “Love Stories” download here. This is valuable content for anyone who has anything to do with copy. You will learn how to tap into your donor’s emotions, her needs — and her values — and tell a story that drives her to action.
Comments are closed.