Anyone with half a brain and a college degree can write a good letter, right? Wrong! Our mailboxes are littered with poorly conceived copy. Much of it is filled with statistics and bureaucratic B.S. that treat the donor like a bystander, instead of the central figure in your organization’s success.
Good copy, online or offline, needs heroes and villains, conflict and resolution, an irresistible offer — and a firm focus on the leading character: your donor. Simply put, good fundraising copy is a love story about your donor and the people (or animals, or causes) you help. This presentation will: