Anyone with half a brain and a college degree can write a good letter, right?  Wrong!  Our mailboxes are littered with poorly conceived copy.  Much of it is filled with statistics and bureaucratic B.S. that treat the donor like a bystander, instead of the central figure in your organization’s success.

Good copy, online or offline, needs heroes and villains, conflict and resolution, an irresistible offer — and a firm focus on the leading character: your donor.  Simply put, good fundraising copy is a love story about your donor and the people (or animals, or causes) you help. This presentation will:

Explore why storytelling is important in fundraising
Explain how to structure and write good stories
Provide examples, and evaluations, of several good letters
Do NOT follow this link or you will be banned from the site!