Anyone with half a brain and a college degree can write a good letter, right?  Wrong!  Our mailboxes are littered with poorly conceived copy.  Much of it is filled with statistics and bureaucratic B.S. that treat the donor like a bystander, instead of the central figure in your organization’s success.

Good copy, online or offline, needs heroes and villains, conflict and resolution, an irresistible offer — and a firm focus on the leading character: your donor.  Simply put, good fundraising copy is a love story about your donor and the people (or animals, or causes) you help. This presentation will:

Explore why storytelling is important in fundraising
Explain how to structure and write good stories
Provide examples, and evaluations, of several good letters

[Form id=”18″]

Do NOT follow this link or you will be banned from the site!