Boston Symphony Orchestra — Membership Renewal
For the Boston Symphony Orchestra (BSO) we created a direct mail, membership renewal series for each of their three distinct brands: BSO, the Boston Pops and Tanglewood. Each series consists of 4 rotating outer envelopes and 5 variable laser letters, which are sent to members starting in month 10 of their membership.
The letters speak to the philanthropic importance of renewing their support, and use strong membership language throughout to communicate member benefits. Variable copy helps tailor the benefits messaging so that, depending on each donor’s giving level, the benefits included in the letter reflect their current giving or explain the additional benefits that would be available to them with an upgraded gift.
Each month, we mail between 1,800 – 3,000 total pieces across all three brands. Since beginning our partnership in August 2017, we have seen a 7% increase in total gross revenue compared to the same time last year.