MDA — Pre-Lapsing and Recently Lapsed Appeal

This package was effective in converting first-time donors who had not made a second gift in 10 – 12 or 13 – 15 months.  Creative approach featured a “handwritten” mini card in a blind OE, with copy that celebrated the donor’s “Anniversary of Giving.” Package created a 50% lift in response.

What Our team provided

Strategy
Creative
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