The client was interested in having DaVinci Direct create and design the various marketing needs for this event.  Our efforts included over 15 media multi-channel communications: Website landing page, Email templates (past walkers, adopters, reminders, update walkers of recent donations, reminders for walkers, etc), Registration Forms, MBTA posters, WickedLocal newspaper print ad, WickedLocal.com online pop-up ad, direct mail campaign for past walkers and for Carter Luke/President (support me) to local Boston donors, Postcard Reminder for past walkers and adopters, post-Walk Email Template, twitter template, Facebook template, and other miscellaneous templates for internal and external use.  All these marketing efforts generated an increase in overall lead generation and attendance increased from the previous year.