Blending Art & Science
to Create Donor Relationships
Create. Invent. Inspire. It’s more than a tagline for DaVinci Direct. It’s our organizational philosophy. We take a holistic approach to data-driven creativity to provide you with:
The Creative Audit provides a basis for understanding the concept, design and message of your past and present creative efforts. It also identifies not only areas of creative improvement but also areas that are successful and should remain unchanged.
During the Creative Audit, our team thoroughly reviews your direct mail packages, website, email blasts and brainstorms for new ideas. Our goal is to generate as many new ideas as possible, and then later whittle down our list of ideas to the best ones suitable for testing.
The outcome of this review will be the development of our creative strategy to guide the creative and art directors in the creation of new packages.
Just as the Creative Audit gives us a qualitative look at the creative approach to your fundraising program, the File Audit provides us with a quantitative look at the donors who support your organization.
DaVinci employs a comprehensive file audit that provides a statistical overview of your constituents … who they are, how often they interact, their patterns of participating and giving, their retention by segment, and their annual dollar value. With the insight we gain together, the File Audit will become a foundation for the recommendations and actions that follow in the execution of the program.
“It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.”
– Leonardo Da Vinci
DaVinci Direct Introduces
an integrated fundraising solution
Are you taking advantage of all that today’s new media and technology have to offer? Are you seamlessly integrating your web initiatives with traditional channels such as direct mail, print, telemarketing and special events?
Your goal has always been to send the right message to the right person at the right time. However, with the proliferation of new media, you must now deal with the added challenge of communicating through the right combination of channels as well.
Maximizing your fundraising footprint online is essential to forging better donor relationships today and into the future. Coordinating offline and online programs across media channels is absolutely necessary as we strive to increase donor loyalty and program efficiency in an extremely competitive fundraising environment.
That’s why DaVinci Direct is proud to bring an exciting new tool called DaVinci Palette
™ to the non-profit organizations we serve.
™ allows you to create personal, relevant and timely online communications — working in tandem with your direct mail efforts — delivered when, where and how your donors want them.
“The DaVinci Palette
™ Experience” begins with a solid understanding of your donor. Who she is, her giving history, survey responses and channel preferences are all part of her donor relationship profile. Our strategic approach is informed by in-depth reporting and analysis, predictive modeling, segmentation, testing, triggering rules and targeted offers based on donor behavior.
The result is a contact strategy that integrates multiple media channels into a cohesive program, building synergy in messaging and branding across all channels, including direct mail, email, web, mobile, social media, telemarketing and more.
“We turn data into ideas. And ideas into revenue that is measurable and sustainable to drive your mission.”
– DaVinci Direct
Meeting the Challenges You Face Today
Competition for fundraising dollars, advocacy and volunteer action, special event participation, and major donors has never been greater. We will work with you to develop winning strategies and execute interactive multi-channel relationship marketing campaigns based on donor preferences and your organization’s specific fundraising goals.
In the past, people seemed fixated on “converting” mail donors to become online donors, or vice-versa. At DaVinci Direct, we feel that it is all about donor choice.
™ will help you to:
Perhaps best of all, the added value of DaVinci Palette
™ comes without any disruption of your current infrastructure.
Better Targeting! Better Results!
Our ability to leverage data and execute strategies across all communication channels will allow you to cultivate deeper relationships with your donors. Specifically, we will:
“It’s all about donor choice. Give your donors a choice of whether they want to give online or through the mail, and measure the effectiveness of each medium on an ongoing basis.”
– DaVinci Direct
Cutting Edge Analytics
From donor long-term value analysis to advanced predictive models, we will provide the experience and personnel to deliver meaningful analysis, present findings in a clear, relevant manner and develop concrete fundraising strategies based on those findings.
Holistic reporting and analytics will generate new insights about your donors, paving the way for future growth: by combining real-time online reporting capabilities with direct mail analytics, you will for the first time have a complete picture of how your donors are engaging with you. These powerful reporting capabilities produce new insights that will inform how we communicate with and solicit your donors in the future.
In regards to analytics, DaVinci Palette
™ uses analytics to develop fundraising strategies for guiding program investments, implementing communication solutions, measuring campaign results and then optimizing those results over time. Our analytical approach leads to more effective donor acquisition, retention, upgrading and win-back strategies.
Omnichannel Campaign Management
™ provides omnichannel services and solutions for planning, executing, and analyzing multi-channel campaigns that enable your organization to effectively coordinate and communicate messages across multiple channels.
For several clients, we execute e-campaigns in conjunction with all or most direct mail appeals (both preceding and/or following mail dates), as well as stand alone campaigns focused on monthly giving, news events, program-specific initiatives and special events. Regardless of the form of media, we will aggressively drive activity to your website for important news, regular and special appeals, education and monthly giving.
You’ll be able to test multiple offers, creative executions and different media combinations, manage the execution of those campaigns — and then act quickly to take advantage of the new knowledge you’ve gained.
In addition, DaVinci can provide counsel to help you optimize your donate pages, drive traffic to your website, and grow your email file.