Strategy

The cornerstone of DaVinci’s approach is to use data to drive the creative and strategic decision-making that paves the way to your fundraising goals.  DaVinci works with you to determine who to solicit, how to move people to action, when to communicate — and which media channels and formats to use for each segment of your donor file.  The frequency and the type of communications aimed at different donor groups can make the difference between success and failure.

We feel that the best segmentation and contact strategies are the result of collaboration between agency and client.  We respect your knowledge and experience in the field, and seek to bring you new ways of looking at your fundraising challenges as we find the answers together.

It’s not an off-the-shelf solution.  It’s a customized solution, only possible through a deep knowledge of your donor file, and a robust partnership with a continual exchange of ideas.

With a strict focus on strategic, data-driven creative to grow your donor base and increase donations, we’ll develop a long-term, strategic plan to maximize revenue and fulfill the mission of your organization.

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“Learning never exhausts the mind.”
                       – Leonardo Da Vinci

Testing

Effectively employing data means testing all aspects of your fundraising program to continually improve response rates and income. Indeed, testing is the key to the exceptional results we generate for our clients.   Some of the basic tests we conduct include:

Format
List/Audience Segmentation
Offer
Integrated media Combinations
Copy
Design
Predictive Models
Gift array
Timing
Postage
And many more

Acquire New Donors

Is yours a mature program with flat growth? A growing program in need of direction?  Or do you simply require an injection of fresh ideas to beat long-standing controls?

Whatever the state of your program, be it premium based, traditional or hybrid — DaVinci Direct can help you acquire the kind of folks you need to continually replenish your donor file.

We’ll cast the widest net possible, using an effective package-to-list strategy, advanced modeling techniques, and a multi-media approach — to help you gain ground in an incredibly competitive environment — and get your share of the burgeoning baby boomer market.

You’ll get the latest technology, direct mail formats and list/media strategies as we give your program a creative boost.

DaVinci Lilly

Renew & Upgrade

Once you have them, how do you keep them? Upgrade them?  Build relationships over multiple channels that stand the test of time, and pull donors toward planned giving and major gifts?

DaVinci Direct will help you improve your segmentation strategy, develop new offers, refine messaging and introduce new themes while staying true to your mission, vision and overall brand.

You need to keep your donors engaged, moving up the loyalty ladder — and develop the relationship across media channels to maximize long-term donor value. Who to contact, when to contact, how often and through which communication methods and media are the questions we’ll answer as we work together with you as a team.

Major & Monthly Donor Cultivation

When can you make a donor into a member or a member into a donor? How can we create mid-level, major donor and monthly giving clubs that draw donors into your inner circle of core donors?

Using knowledge gained from more than 25 years of testing, and the best creative minds in the business, DaVinci Direct works with you to find the answers.

Your program may already have special programs for mid-level, major and monthly donors. But sometimes simply tweaking a select, refining creative or adding new donor recognition techniques and special benefits can dramatically improve results.

Planned Giving & Special Events

Do you have planned giving promotions and special events as part of your fundraising program? If so, how are they integrated into your overall program strategy? DaVinci Direct can help you with experience on integrated fundraising programs including direct mail, online giving, telethons, marathons, telemarketing and more.

Special event donors don’t automatically become the best prospects for direct mail or other methods of giving. But by finding those donors who are engaged with your organization in multiple ways, we can recognize their exceptional involvement and increase donor loyalty further still.

Often there are organizational “silos” that prevent or hamper the sharing of information from one department to another. DaVinci Direct will help you break through the silos to create a longer and more meaningful donor relationships.

“The noblest pleasure is the joy
of understanding.”
                       – Leonardo Da Vinci

Analyze & Refine

DaVinci Direct combines both art and science to create successful campaigns for nonprofits.

And nowhere is the science more apparent than in the front and back-end analysis of a fundraising program. The fact is, the single greatest way to improve a nonprofit’s fundraising success is by analyzing data and making the data work for each fundraising effort.

With a “deep dive” on the numbers you gain immediate insight and a better understanding of the most important aspects of your program.

DaVinci’s analytical capabilities will show you how your donors and prospects react to certain creative, when supporters give, why they react, how they best respond and precisely what steps you can take to increase your return on investment.

By taking a good, hard look at the data within the Analysis Report, we’re able to dig deeper into your organization’s fundraising efforts. With complete, thorough analysis, you’ll see a complete picture that helps improve your organization’s bottom line.

Our experience in direct marketing analytics gives you what you need to:

analysis-graphics
Plan marketing budgets
Track revenue
Develop strategies
Increase donations
Determine donor trends
Improve your organization’s fundraising program

Reporting

Our in-house reporting team creates and generates custom reports for each client.

Each report allows you and your organization to see a specific breakdown of each mailing and the specific details of the mailing’s performance. What you’ll see within the custom report includes:

Individual segments or lists
Quantity mailed per each segment
Number of gifts per segment
Gross income
Response rate
Average gift
Total print and mail costs
Net income
Cost per dollar raised
Revenue per unit
Cost per unit
List cost per name (for acquisition)
Total list cost (per segment)
Zip code analysis (when applicable for regionally-focused organizations)

Our reports also provide a summary of the complete fiscal/calendar year, the results compared to the budget, and detailed reporting by mailing. Finally, our reports may also show custom fields reflecting response broken down by incidence of disease, age, and other relevant demographics.

“I have been impressed with the urgency of doing.  Knowing is not enough; we must apply.  Being willing is not enough; we must do.”
                       – Leonardo Da Vinci

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