Catholic Charities — Special Pope Francis Appeal
With the recent U.S. visit by Pope Francis and his time at Catholic Charities, our client asked DaVinci Direct to produce a package with a high-end look, with a commemorative component, and to generate income from this mailing to fund their programs. Our package was printed on glossy/heavier stock, all full color, and we included a prayer card commemorating the Holy Father’s historic visit. This campaign exceeded projections and generated an increase in their donor loyalty and support. All segments experienced an increase in response and overall average gift.