Riley Children’s Foundation — Lapsed Recapture

The goal of this package is to reactivate lapsed donors. It features a full color greeting card, with personalized faux handwriting inserted into a closed faced, “blind” outside envelope. With messaging uniquely tailored to them and a format unlike any other in the direct mail program, this package stands out and cost-effectively wins donors back.

What Our team provided

Strategy
Creative
Production Services
Analytics
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