MDA Research Leaders — Major Donor Campaign MDA, like most national health charities, had a low-dollar donor file.  Research Leaders was created, branded and proven effective in cultivating $100+ donors.  Campaign includes renewal, prospecting, acknowledgements, cultivation mailings, newsletters and invitations to exclusive events. What Our team provided Strategy Mission Statement Program Benefits Creative

Ronald McDonald House Providence — Capital Campaign  This package launched the public phase of a Capital Campaign for the House’s expansion. The letter introduced the project and appealed to donors for support, while the 8-panel, gatefold brochure vividly described the project’s goals. In the end, Challenge Match combined with Capital Campaign produced ideal “double barrel” offer that appealed to lowRead more

Joslin Diabetes Center — Research News Major Donor Renewal Targeting Elliot P. Joslin Society major donors and major donor prospects, this high-end package features a four-page, full color newsletter, offering an exclusive and in-depth window into how leadership support is keeping Joslin at the forefront of the fight against diabetes. What Our team provided Strategy Creative Production Services Analytics

Riley Children's Foundation — Lapsed Recapture The goal of this package is to reactivate lapsed donors. It features a full color greeting card, with personalized faux handwriting inserted into a closed faced, “blind” outside envelope. With messaging uniquely tailored to them and a format unlike any other in the direct mail program, this package stands out and cost-effectively wins donorsRead more

MDA — Pre-Lapsing and Recently Lapsed Appeal This package was effective in converting first-time donors who had not made a second gift in 10 – 12 or 13 – 15 months.  Creative approach featured a “handwritten” mini card in a blind OE, with copy that celebrated the donor’s “Anniversary of Giving.” Package created a 50% lift in response. What Our team providedRead more

Bideawee — Renewal Ornament A donor-centric letter that tells the compelling story of a homeless pup called “Oreo,” combined with cute photos – and a double “bounce-back” ornament that is a proven response-generator – make this package an effective fundraising vehicle for Bideawee.  Founded in New York City in 1903, Bideawee is one of America’s first no-kill animal rescues. WhatRead more

American Fondouk — Year End Emails This package utilizes address labels as an inexpensive yet highly effective premium to entice prospects to donate to the Fondouk, a working animals’ hospital in Fez, Morocco that provides free care to farmers whose livelihood depends on these animals. The mailing lists target donors to international and animal welfare causes. What Our team provided Strategy CreativeRead more

Franciscan Hospital for Children —  Spring Acquisition This package employs low-cost, but highly attractive name and address labels to appeal to new donor prospects.  The bright colors and uplifting aesthetic of the labels dovetails well with Franciscan’s brand position as a hospital that offers hope and new futures to children and their families. What Our team provided Strategy Creative Production Services Analytics